Welcome!

At Fish Story, we’re more than just a fishing supply store—we’re your trusted partner in creating unforgettable fishing experiences. Located in the heart of Novato, we specialize in freshwater and saltwater fishing products, including a wide variety of bait.

Shop All

Shop by Brand

View all

Local Expertise

As a small business, our strength lies in our knowledge and passion for fishing, helping you choose the perfect gear for your next adventure. Whether you’re a seasoned angler or just getting started, we’re here to ensure every cast is a story worth telling.

What Are We Fishing For?

Questions?