Our Story

Fish Story is your local bait and tackle shop right here in Novato, proudly serving Marin County’s fishing community. Founded by longtime angler Matt Cronin, Fish Story was built on a simple idea: give local fishers a shop where they’re treated like family, not just customers.

Whether you’re just getting into fishing or you’ve been casting lines for decades, our team is here to help. We carry a wide selection of quality gear at fair prices, and our staff—true fishing enthusiasts themselves—are always happy to share tips, make recommendations, and swap stories.

At Fish Story, we believe every great catch starts with the right gear and good advice. Stop by and see why Novato’s fishing community keeps coming back.

 

833 Vallejo Ave, Novato, CA 94945